I am Benan.
Born and raised in Istanbul, living in Berlin.
Talent, Recruitment,
and People & Culture.
Since 2009, I have worked inside global corporations like Zara, H&M and Zalando within Talent, Recruitment, and People & Culture.
I’ve partnered with hundreds of thousands of professionals from entry-level talents to Directors across tech, finance, product design, fashion marketing, sales and more.
This corporate depth gave me an extensive knowledge of diverse industries, an intuitive understanding of talent assessment, and an unbiased perspective on what it truly takes to fulfill a role and excel.
At the same time, I am an artist.
I have been a dancer all my life. I’m a storyteller through poems, stories, music and paintings.
Sweet Spot is the convergence of these two worlds.
I bring together 18 years of corporate rigor with an artist’s intuition to reveal your unformed potential and map out the practical, small steps toward your destination.
“Unformed potential is always more powerful than a completed structure.”
If you are a professional searching for your unique creative spark, or an artist seeking strategic direction: Sweet Spot is built for you.
